One of the trickiest parts of being an artist is sales. Most artists fail because of their lack of business skills. Business skills are made up of many components, and one of those is your sales ability. No, it’s not easy, and there really isn’t any one answer when it comes to sales. Except diligence. That’s the one common denominator I can think of in the sales equation. Other than that, your sales approach can vary depending on who you’re dealing with. Of course time and lots of practice will help you crack that code.
One specific helpful hint I can give you is to check out the Sales Gravy podcast. I love this thing. Show. Whatever they are… podcasts are great because you can subscribe to them and listen to them repeatedly until they become your mantra. Anyway, I love the Sales Gravy Power Principles podcast. I am currently waiting to see when the next one will be out (usually on a weekly basis, but the newest one is mysteriously late). Oh Jeb Blount, where art thou? Much of the information on there is common sense, but sometimes we all have tunnel vision and miss out on the no-brainer actions we could and should be doing. So that’s where Sales Gravy comes in. Plus, it’s a motivational show, so you should just listen for the good confidence boost.
So if you are an artist, you should check out Sales Gravy. Maybe you’ll learn something new. Or maybe you’re already implementing these tactics in your life, but you should still give it a listen just to serve as proof you’re moving in the right direction.