I’m excited to announce that I’m currently featured in Professional Artist Magazine (formerly Art Calendar Magazine) as part of their December/January issue. The article is titled “Communicating Social Messages through Art, Partnership and Publicity” and was written by Renee Phillips, aka The Artrepreneur Coach. I am honored to be a featured artist and to have had the opportunity to share some insight in this article. If you’ve been following my work, you know that art is my passion but reaching people through my work is also incredibly important. I strive to inspire others as well as get them thinking, talking, and acting upon issues that are of personal as well as social importance. In addition, Renee makes a great point that it is up to the artists, no matter what their subject matter, to be proactive about getting their work out there. I strongly agree and if you’ve checked out my previous posts on press releases, you understand why. I can’t post the actual article but if you would like to read a modified version of it, you can check it out on Renee’s site at www.manhattanarts.com/readingroom/ezine/CareerBusiness/Renee_Social-Issues.htm.
One question that I seem to get repeatedly as an artist, and not from viewers but from other artists, is “how do you get your work published?” On my website, you will find a Press section in which I post articles in newspapers, magazines, and sometimes online articles about my work. (Take a look at www.amyguidry.com/press.html) If I had to estimate, I would say that 70% of those originated because I notified writers and editors about my exhibits or announcements. (For the record, Art Calendar’s Louise Buyo contacted me- I just got lucky on that one!) Of course these days, press is viral, so if one blog or paper publishes you, another will then post something. I’ve had that happen a lot as well, which I did not directly influence. Anyway, I want to give you some helpful information to boost your own publicity.
First, assuming you already know what you want to promote, make a list of your local media. If it’s an out-of-state show, you should also do some research and find their media contacts as well. Get some double-duty out of your efforts. Once you have your media contacts- names of actual people, not just the name of the newspaper, etc., you can start writing your press release. I’m no writer, (yes, ironic since I have a blog…), but I always write a press release when I have a show or a big award or something I think the general public may find interesting. In your press release, which I like to limit to a one-page letter for expediency, you should give the usual- who, where, when, how, and why. You don’t want to write a bland description covering all these bases. I know- but isn’t that the writer’s job- to spruce things up? Yes, but there is a lot of news out there in the world, and especially for newspapers, it has to be covered quickly on a daily basis and they don’t have enough writers to possibly cover everything. This means you need to get their attention with something that sounds too great to not write about and make it easy for the writer to get all their information in the least amount of time possible.
So, here’s how to do it: You need a pitch. You can’t just write, “I am having an exhibition this Saturday at the Big Time Art Museum.” Start brainstorming. What reasons do you have for the public to find this interesting? Think in terms of impressing not just your writer or editor, but the public as well since that’s who you’re ultimately trying to impress. Think of what would matter most to the public. What is the most significant factor behind your news? How will it affect the public? Think of this as telling a story, not just stating facts.
Once you have your letter written, you can then add to your press release by including images. Either photographs, or a CD, or a brochure- just something with images pertaining to your news. A CD may be best since the writer can automatically use images from it, but if you can also offer to email high-resolution images. Oh, and be sure to send all of this to your media prospects well in advance of your event. I have found that it can take up to 3 months to get coverage, so the sooner the better. Depending on the publication, they may be booked for awhile and not able to fit your story in on short notice. Regardless, give at least a month’s notice to ensure at least some coverage.
Don’t be discouraged if you don’t hear back right away… or at all even. Sometimes it takes a few tries, especially if you are unfamiliar to the media. Be persistent (and patient!). Questions? Feel free to ask. Comments? Let me know. www.AmyGuidry.com
I’m excited to have a birthday coming up, so that means my family will be coming to visit. Plus, I’ve asked my mom to get several copies of the Sunday paper for me, so she will have those in tow. It’s actually last Sunday’s edition of the Times Picayune, which is the New Orleans newspaper. So in addition to the birthday excitement, I’m excited to see a tangible copy of the interview I have in the Slidell section of the Times Picayune. Kathleen DesHotel wrote a wonderful article about my work and has many full-color images of my paintings. The b+w images continue on the inside of the paper, but at least I have several in color on the front! The interview couldn’t come at a better time since I have a show coming up on the eastern side of the state in Hammond, LA. If you’re a “regular” you will already know this, but for those newbies, my show is a solo exhibition of my New Realm series at the Oak Street Gallery. The opening is August 21st from 6-9pm.
I can’t wait to see the actual paper in person, and according to my mother, the article seems to be longer than what’s featured on the internet. However, you get the gist of it (sans photos…I know, what were they thinking?) online at nola.com- http://www.nola.com/picayunes/t-p/slidellpicayune/index.ssf?/base/news-21/124786059728520.xml&coll=1
As soon as I have a copy, I will be sure to post pictures and the link in my Press section of my website. In the meantime, if you would like to see more of my work, visit http://www.AmyGuidry.com
Here is the latest painting from my “New Realm” series. The title is “Journey” and is part of the “New Realm 5 x 5’s.” This has been a popular size for me as it is relatively easy to find a space for a small painting, plus they are budget-friendly for just about anybody looking to add to or start an art collection. “Journey” features one of the symbolic red and black butterflies as seen throughout “New Realm” as well as the heroine of the series.
If you are in the southwestern Louisiana area, you can pick up a copy of the May 1st edition of “Lagniappe.” My painting will be featured in the Up Front column as well as an article about my upcoming shows. Just look for the article titled, “Fish, Feathers, and Royalty” by Brad Goins. And if you’d like to see more of my work, go to www.AmyGuidry.com.