As an artist, I’m always learning more about the business side of the art world. I scour the internet constantly, read books and magazines- Art Calendar!, listen to podcasts, etc. Anything I can get my hands on basically. So I’ve compiled a “best of” pertaining to social media. Some of you are using these services already (as am I) but are you using them to their fullest potential? And some of you are not using these at all, which needs to change pronto. So here are the tips I’ve gained:
– Create a Fan Page for your art. This is where you will do all your marketing since Facebook does not allow such on your personal profile.
– Engage your fans with your posts and make sure they are visible (not locked under some privacy setting). When fans “like” your posts, everyone on their profile sees this, thus spreading the word.
– Ask fans questions to get them interacting and interested in your page.
– Join Facebook Groups for artists and post links to your work and introduce yourself. However, do not do this to another artist’s fan page since that is dedicated to their work and would be considered rude.
– Add to discussions, don’t just “like” a post.
– When a gallery invites you to an event on Facebook, never just ignore or decline it, always write a personal note on the event wall—leaving your name there for all to see.
– Retweet and @reply other artists to spark conversations and build your network.
– Follow people (even if you don’t know them- that’s the great thing about Twitter) to get on their radar. Follow artists, galleries, curators, etc.
– When tweeting about a popular subject, put a number sign (#) in front of it. These are known as hashtags and make it easy for others to find your tweet through Twitter searches so they may want to follow you. Example: #art, #gallery
– Do not to use more than 2-3 hashtags or you might be considered a spammer to your followers.
– One of Twitter’s most popular personalities, @GuyKawasaki states, “I find it’s worth repeating important tweets up to 4 times in about 18 hours. Typically, that would be evening, late evening, next morning and then the afternoon. Hopefully, that will catch the different audiences. But that’s enough; I don’t want to turn anyone off.”
– Make a “List” on Twitter to group people of interest- such as galleries or dealers, curators, and collectors. This will help you keep track of different groups and stay in touch.
– Join groups that are related to your style of artwork as well as more general art groups. Ask questions and contribute to other discussions.
– Connect with galleries, artists, curators, and collectors that you know (you can get booted out for spamming people you don’t know). Also connect with other professionals- your dentist, doctor, real estate agent, etc.
People who are popular in the social media world inform, entertain, and educate – sometimes all at once. If you’re a successful self-employed artist, it’s about the inspiration and the example you provide for other artists. So it’s really about them. Post videos, tutorials, news, artwork, interesting articles, music, movies that you think people will appreciate. Posts should be of substance, not how you’re waiting in line at the grocery store or that it’s Monday or Friday (we know the days of the week). Think of it this way: if you were in their position, what would you find interesting?